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Creative Director

Project Director

Monument Design  

Nissan Motor Corporation USA was a first time sponsor to the Olympic Games. Their Olympic pavilion was meant to be a major strategic initiative to align the brand more closely in the hearts and minds of Americans. The solution was the creation of the United States Olympians Rings of Fame Monument. It commemorated the names of every American that had participated in the Olympics since its inception. We orchestrated the attendance of over 450 Olympians to the event. It was hailed it as the most significant corprorate sponsorhip in the history of the Olympic Games by Olympic historian C. Robert Paul, and declared the most meaningful pavilion exhibit by the leading Atlanta newspaper.

Brand Development

Creative Direction & Design

Web Design

https://www.fetzertrust.org.

https://www.infinitepotential.com.

Social Media

Infinite Potential is an International Project for Fetzer Memorial Trust . It culmulated in a award winning documentary highlighting breakthrough studies on physics with David Bohm. It featured the Dalai Lama, Krishnamurti, and other famous physicists. It debuted on Netflix where it ran for months until it was moved to a private not for profit site and pay per view.

Campaign Concept

Creative Direction & Design and copywriting for all collateral

Prestigious PGA Tournament sponsored by Countrywide at the time.

Brand Building

Creative Direction & Design

Story Content

Photo Concept & Direction

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Tony Gwynn is a baseball legend and Hall of Fame player was well known in the sports world, but lacked the deserved sponsorship opportunities in the corporate sector. We set up a shoot, assembled research and put together an original branded sponsorship piece showcasing his accomplishments that positioned him in the company of other more well know legends of the game.

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David Allen is a bestselling author, sought after keynote speaker and widely considered the world's foremost expert on personal productivity.  I  played an instrumental role in building his brand and popularity to world-wide recognition.

Brand Development

Strategic Direction

Creative Direction

Product Design & Development

Public Relations

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A sampling of styles of some of the brand identities we have created. Our only style is what's clean, beautiful and appropriate for your brand. Not design for design sake.

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Brunswick Corporation aspired to be the world's largest recreation company. Working directly with, then CEO, Peter Larson, I put together a case study for the creation of a product line extension of outdoor gear called Remington (after one of their licensing partners).  

Strategic Analysis

Campaign Concept

Brand Design

© James Rider. All rights reserved

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Brand development

Brand Identity

Brand Messaging

Campaign Concepts

oneAustralia was Austraila's America Cup entry. Sponsored by the Australian division of the Philip Morris Group.

Creative Direction

Brand Design of Collateral Materials

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The Spirit of Liberty Foundation engaged us to do creative for a national campaign, cross-couintry mobile exhibit, online interactive program and video. These are still frames from one of the video concepts.

Concept

Creative Direction

Brand design

Brand Development

Project for Fetzer Memorial Trust

Culminating in documentary featuring the Dalai Lama, Krishnamurti and famous physicists.

Consulting with Coca-Cola and McCann Erickson to develop out-the-box campaigns and strategies for product promotions. This is one of a number of the imaginative ideas.

Strategic Development

Creative Development

Concept Development

Brand Development

Brand Design

Startup development.

© 2011 All rights reserved

Communication Strategy

Brand Development

Brand Design

Social Media strategy

Packaging Design

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Concept and design.  Poster of event to commemorate Millennium.

Armed Forces Star Salute was an effort started in the the midst of the Iraq war to connect celebrities messages of support to the troops. It kicked in at the NBA All Star game in Los Angeles. We collected video messages on the red carpet from Hollywood stars and NBA All-Stars for airing on the Armed Forces Network.

Brand Identity

Commemorative Coin

Creative Direction & Design  

Photography

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Brand Identity

Campaign Concept

© 2008 All rights reserved

This is not the final identity they selected that we created, but the one we like the best. Sojo Studios is the parent company of Wetopia, an online entertainment and fundraising game designed to raise funds for children's causes. 

Creative

Brand development

Video Concepts.